资料来源:古德
CLAP Studio于2017年3月为儿童设计了概念鞋店。项目以品牌名称“小故事”开始,构建了具有强烈品牌特征的生动室内空间。经过与业主的几次会面,设计组构思了三个能体现“小故事”特性的要素。
Inmarch 2017,two partners came To clap with the desire To create a shoes concept store exclusively for children . We started with a name," le
鞋店外观、exterior view
第一,设计师对品牌采用了亲切、简单的seleaf字体和线条图案系统,使企业形象能够以多种方式准确地表达和表达。
for the creation of the corporate image we chose a friendly and simple sans serif typography . the corporate image was completed with a system of lilie tth
设计师在品牌中引入了亲切、简单的衬线字体和线条图案系统。a friendly and simple sans serif typography was chosen for the creation of the corporate image
从街道橱窗看室内的interior seen from the shopwindow
定义品牌特征后,设计团队着手设计室内空间。该项目旨在创造儿童专用空间,店内的所有细节都被赋予了刺激想象力和游戏的特性,强调商品的陈列。
once the identity and corporate image of little stories had been defined,We started the creation of the concept store . clap ' s goal was to creation
室内细节被赋予了刺激想象力和游戏的特性。every detail is designed to encourage imagination and play
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▼可移动小型台面摆放在地上作为灵活的展示空间, the small movable stands on the floor provide a flexible displaying space
▼试衣间,fitting room
▼开放宽敞的空间体验,an open space experience
▼接待柜台,reception counter
巨大的玻璃窗使70平方米的室内空间显得十分宽敞。摆放在地上的可移动小型台面和用磁铁吸附在墙面上的金属圆盘提供了适当且多变的产品展示空间。
The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and the magnetic metal plates on the walls.
▼巨大的玻璃窗连接了室内外空间,the large windows make the interior feel like an enormous shopfront
▼用磁铁吸附在墙面上的金属圆盘被用作鞋架,the magnetic metal plates on the walls are used as shoe racks
▼细部,detail
▼室内的灯光从天花板上的管道内散发出来,the light points come from tubes that fall from the ceiling
“小故事”鞋店不论从外观还是室内上都有着强烈的吸引力,不仅为孩子们提供了连续的游戏空间,还使商品得到了充分的展示。室内的灯光从天花板上的管道内散发出来,将人们的目光不断吸引到产品上来。
The corporate image of Little Stories accompanies the user from the exterior of the space to the interior, creating a constant game for the little ones and clearing the space for the products to be proudly showcased. Inside, the light points come from tubes that fall from the ceiling in order to illuminate the exposure and focus the clients attention on the product.
▼夜景,night view
▼平面图,plan
▼剖面图,sections